I’m not above taking a free handout — and so when Kristina Halvorson helpfully posted some questions she’d been asked at a recent forum and asked those of us in the content strategy community to tackle one, I viewed it as a great gift. [Thanks, Kristina!] How can content strategy begin to resolve ownership issues [...]
Monthly Archives: April 2010
Topics from Junior League of Nashville training, 4/29/2010
April 29, 2010 – 5:53 am
Today at lunch and again this evening, I’m speaking to members of the Junior League of Nashville about managing your online identity. Because the audience is going to be very diverse in age range and current technology adoption, most of our discussion is likely to be Q&A around the topics of online identity and privacy, [...]
America’s broadband access issue
April 28, 2010 – 6:30 pm
If you’re reading this right now in America, chances are high you’re on a broadband Internet connection. You’re likely to have a decent amount of disposable income. And, if you’re like me, and you’ve had broadband for more than 10 years, it’s probably difficult for you to imagine how you might navigate the world today [...]
Paying for stories is a bad business
April 27, 2010 – 9:47 pm
Apparently this idea still hasn’t gotten all around in the journalism world — but paying for stories is a bad business that doesn’t end well for anyone, except those who walk away with cash in hand. If Gizmodo hadn’t paid for the lost 4G iPhone, it seems likely we wouldn’t be talking about the criminal [...]
The only way to win the fight for attention
April 26, 2010 – 12:07 pm
Even in today’s still-uncertain economic times, I would argue that most marketers’ biggest problem is getting the necessary share of time, not share of wallet. In my working life, the time clutter problem has gotten to be the biggest issue for people in the modern economy, across industries. And nonetheless, we’ve got products and services [...]
Creating real value: The art of content strategy
April 23, 2010 – 11:06 am
I’ve mentioned the cult of action here before. I don’t know if it’s a uniquely modern challenge, but I do know that today’s technology makes it easy to fall into: Your phone syncs with your calendar with your email with your note program with your SharePoint with your brain. You put a task into the [...]
Go read this column on net neutrality
April 7, 2010 – 10:51 am
I was going to spend a little time writing a post on yesterday’s net neutrality ruling [PDF] by the DC Circuit Court of Appeals. But Newsweek’s Nick Summers saved me the time. Just go read his post on why this ruling is so bad, and why there’s still hope for innovation and neutrality online. h/t: [...]