Screencasting is one of those ideas that might have sounded weird when people first started doing it: You’re going to shoot a video…of yourself using the computer…and I’m going to watch it? But screencasting is becoming widely used a tool to enhance the usability of sites. It’s my first go-to recommendation when a customer is [...]
Monthly Archives: May 2010
Let’s start a content strategy meetup in Nashville
May 25, 2010 – 9:07 pm
Content strategy is still emerging as a discipline, but I know a lot of people working on it here in the Nashville area. Several other cities have created successful content strategy meetups, and I’d love to help create one here in Nashville. For some ideas about what a content strategy group might do, look at [...]
Unmanaged Content: Whac-A-Mole or Many-Headed Hydra?
May 18, 2010 – 8:43 pm
Regardless, it’s not good. Don’t feel bad; you’re not the only organization out there with a less-than-complete handle on your content. For organizations that have embraced the web for years, it may even be a bigger problem than for newbies. Because the longer you’ve been in this business, the more likely you are to have [...]
Community management: Keeping all the balls in the air
May 12, 2010 – 8:44 am
I was talking with someone yesterday about online community management. I am still grateful to discover that I’m talking with someone who presumes that online communities require management. I told her that I think of online community management as juggling. You have several simultaneous tasks: Care and feeding of site members [tech support] Content strategy [...]