Creative Commons has been around for several years, but my conversation about copyright law with Summer Huggins last week made me think it’s time for a reminder about this great service. I grew up on The Cluetrain Manifesto. I can even still make a great argument for why your information wants to be free, but [...]
Monthly Archives: June 2010
The intensely personal customer experience
June 25, 2010 – 3:39 pm
I’ve been light around here this week, primarily because my dad had to have his prostate removed yesterday. The surgery went well, and the surgeon expects my dad to get a cancer-free report from the lab results next week — here’s hoping! At Creekmore Consulting, we do quite a bit of work in the health [...]
Kicking off the NAMA board year
June 21, 2010 – 10:07 pm
I joined the board of the local chapter of the American Marketing Association last year, and I’m about to start my term as the chair of the Shared Interest Group [SIG] program for NAMA. We’re working on nonprofit, health care and digital media SIGs for the 10-11 year, and we’re focusing on providing real value [...]
You’ve got information. Do you have content?
June 18, 2010 – 11:00 am
It’s a common refrain, professed by organizations large and small to their content strategists [or perhaps explaining how everything is under control]: Oh, we’ve got lots of content. We just don’t have it on the website. We just need to put it up there. Sometimes, it’s even true. But what happens far more often is [...]
How to hire a content strategist: It’s about trust
June 17, 2010 – 1:00 am
If you’re considering hiring a content strategy vendor, or a content strategist for your staff, I’d recommend you start by reading Rahel Anne Bailie’s recent posts: Content strategies: The skills conundrum Abilities and aptitudes for a content strategist The extraordinary world of content strategists Bailie gives a really nice picture of what you should expect [...]
College for content strategists
June 16, 2010 – 1:00 am
I had to laugh when reading DJ Francis‘ post listing blog ideas for content strategists. Right about halfway through was the question I get more and more often: How did your college degree prepare you for your content strategy job, especially since it’s highly likely you did not major in content strategy? What path would [...]
The first Nashville Content Strategy Meetup!
June 15, 2010 – 9:46 pm
OK, I’m excited to announce that we’re planning the first Nashville Content Strategy Meetup. Mark your calendars now for: Thursday, July 15 5:30-7p Miro District If you’re actively working in content strategy, curious about the topic, or just a person who enjoys a fun time with interesting people, this is the event for you. We’ll [...]
The right way to do a content audit
June 10, 2010 – 11:21 am
At the wonderful Web Content 2010 conference this week, I heard a couple of interesting discussions about qualitative vs. quantitative content audits. Audits and inventories [here's a nice discussion of the difference between audit and inventory] are the retail politics of content strategy. You’ve got to know what you’re working with or your effort risks [...]
FTC on “saving” journalism: Disaster waiting to happen
June 8, 2010 – 7:42 am
Lest you think your government works for you…. The FTC released a “discussion draft” document [PDF] this week that outlines some of the challenges facing the newspaper industry. It goes through through the motions of evaluating all these challenges as if the FTC’s role is to prop up the news business, and this is the [...]
I’ll tell you why you have to use social media…
June 7, 2010 – 12:08 pm
…if you come hear me speak on Monday, June 14, at a fun networking event in Nashville that my old friend, Stephen Zralek, and my new friend, Renata Soto, have put together — WaterCooler. WaterCooler targets young entrepreneurs in the Nashville area. It’s always an interesting crowd and I’ve learned something each time I’ve attended. [...]