Yeah, you. Corporate America. [Maybe corporate everywhere...but my recent experiences are homegrown, so no blame-passing today.] Your amazingly successful efforts in data collection, standardization, segmentation and automation have removed the human element from your interactions with your customers — remember them? The people who make an emotional, human decision to spend their cash with you [...]
Monthly Archives: July 2010
Yahoo! Style Guide: Hoping the first impression holds
July 13, 2010 – 9:13 pm
The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the “how to write” contest, but I had to pause here to say I’m [...]