Chris Farnum and Serena Rosenhan from ProQuest They’re going to talk about their journey from waterfall to agile methodology, and how they accommodated its demands with their IA work. They’re showing a lovely waterfall chart…business case, functional design, tech design, implementation, test, release. Waterfall lets you think through all the implications. Most IA activities happen in [...]
Monthly Archives: February 2012
Architecting Search-Engine Friendly Websites – Shari Thurow.
February 11, 2012 – 1:25 pm
Next up, a talk from Shari Thurow on search engines and IA. Thurow is starting with the basics of SEO. If you don’t do these 4 basic building blocks, you can forget it. Doing them makes your content easy to find — both on Google and your internal site search. Thurow hates search engine spam. [...]
The Future[s] of IA
February 11, 2012 – 11:02 am
This session is from Peter Morville and Karl Fast. Morville speaks up for defining the damn thing — says it’s central to information architecture. The kinds of information architecture Classic IA — The polar bear book. Web strategy — Making web, mobile and social connect. Cross-channel – Making physical and digital work together. Intertwingularity — [...]
The History of Information Architecture…And What’s Changing
February 11, 2012 – 10:00 am
Great panel to kick off the conference: Dennis Schleicher Josie Scott Shawn Stemen Keith Instone, Moderator Changes they’ve seen: Schleicher notes that today, more developers are moving toward IA, and prototyping is changing the conversation. Scott worked at Borders.com 10 years ago, and notes that companies who don’t support ecommerce and the web do not [...]
I’m Blogging From World IA Day in Ann Arbor
February 11, 2012 – 8:31 am
I attended World IA Day in Ann Arbor, MI, and took notes on several speakers. Catch up on all the IA goodness here!
Join Me at the Nashville Marketing Association Website Smackdown, Feb. 16
February 6, 2012 – 12:09 pm
I have to confess that though I’ve been a member [even a board member!] of the Nashville chapter of the American Marketing Association for several years, I’ve never before made it to the NAMA Website Smackdown. But I have heard tell. And people, you do NOT want to miss this. They’ve made sure I’ll clear [...]