At Creek Content, we spend most of our days deep in the world of health care. We work with clients in highly regulated, complex industries, and for the most part, that means we’re working in health care. A fundamental issue for the health care industry is the idea of “health literacy.” Health literacy is the [...]
IA Summit: Search Strategies of Users With Low Literacy Skills | Angela Colter
March 25, 2012 – 9:07 am
I’m here EARLY Sunday morning for a session with Angela Colter of Electronic Ink. I saw Angela present last summer at Confab on measuring content and it was fabulous. And this topic really applies to my work so I’m really excited this morning. More on users with low-literacy skills in her article in Contents Magazine. [...]
SXSW 2012: My Notes
March 11, 2012 – 10:31 pm
Just made it to a few sessions this year at South by Southwest, but they were good ones. See my notes on Jared Spool, danah boyd and more.
SXSW: Big Data and the Race for the White House
March 11, 2012 – 10:32 am
Patrick Ruffini is moderating, suggests another name for the panel could be “Moneyball for Politics.” Excellent — I’m clearly in the right place. Going to talk about all the uses for big data, how it’s used in politics for prediction, fundraising, more. Patrick Ruffini — in Republican politics and tech for the past 3 presidential [...]
SXSW: Jared Spool—The Secret Lives of Links
March 10, 2012 – 4:31 pm
OK, the few hundred people in the room here with me are the ONLY people at SXSW not hearing Frank Abagnale talk right now. Wow. The great benefit of coming to see Jared Spool talk is getting to see him dance to Beyoncé’s All the Single Ladies. I gotta call him out…he says we’re going [...]
SXSW: danah boyd on The Power of Fear in Networked Publics
March 10, 2012 – 11:50 am
Always interesting to hear what danah boyd is thinking and writing about. Notes below are a mixture of quotes, paraphrases and near-quotes. boyd starts off by recommending everyone attend Baratunde Thurston’s keynote at 2p. Started with three points….I missed one. We live in culture of fear. Attention economy….SOMETHING. Social media is ramping up the culture [...]
Letting Go of Perfection: Developing IA Agility
February 11, 2012 – 2:16 pm
Chris Farnum and Serena Rosenhan from ProQuest They’re going to talk about their journey from waterfall to agile methodology, and how they accommodated its demands with their IA work. They’re showing a lovely waterfall chart…business case, functional design, tech design, implementation, test, release. Waterfall lets you think through all the implications. Most IA activities happen in [...]
Architecting Search-Engine Friendly Websites – Shari Thurow.
February 11, 2012 – 1:25 pm
Next up, a talk from Shari Thurow on search engines and IA. Thurow is starting with the basics of SEO. If you don’t do these 4 basic building blocks, you can forget it. Doing them makes your content easy to find — both on Google and your internal site search. Thurow hates search engine spam. [...]
The Future[s] of IA
February 11, 2012 – 11:02 am
This session is from Peter Morville and Karl Fast. Morville speaks up for defining the damn thing — says it’s central to information architecture. The kinds of information architecture Classic IA — The polar bear book. Web strategy — Making web, mobile and social connect. Cross-channel – Making physical and digital work together. Intertwingularity — [...]
The History of Information Architecture…And What’s Changing
February 11, 2012 – 10:00 am
Great panel to kick off the conference: Dennis Schleicher Josie Scott Shawn Stemen Keith Instone, Moderator Changes they’ve seen: Schleicher notes that today, more developers are moving toward IA, and prototyping is changing the conversation. Scott worked at Borders.com 10 years ago, and notes that companies who don’t support ecommerce and the web do not [...]