I got to South by Southwest yesterday and I had to hit the floor running — the conference started Friday so there were sessions flying by me. I got to a couple of great talks yesterday and blogged them here. Today, I’m going to three sessions for sure: Margot Bloomstein talking about content, curation and [...]
Category Archives: Blogging
Topics from Junior League of Nashville training, 4/29/2010
April 29, 2010 – 5:53 am
Today at lunch and again this evening, I’m speaking to members of the Junior League of Nashville about managing your online identity. Because the audience is going to be very diverse in age range and current technology adoption, most of our discussion is likely to be Q&A around the topics of online identity and privacy, [...]
Why the FTC's guidance about blogging product reviews is wrong
October 5, 2009 – 8:16 pm
Today, the Federal Trade Commission issued new guidance about product reviews on blogs and on testimonials in advertising. The rules are scheduled to go into effect Dec. 1, 2009, and they have disaster written all over them. I’m going to be writing here as if I thought the FTC really had a role in this [...]
Critical guidance issued by the FTC
October 5, 2009 – 9:45 am
The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world: Product reviews/endorsements by bloggers Testimonials in advertising/Celebrity endorsements These issues are tightly related in some ways. I’m still reading all in the info out there this morning, but I’ll have a much longer post [...]
Blogging: Technology or communication?
October 1, 2009 – 8:09 pm
I was talking with a client today about using blogs and other social media functionality. We quickly ran into a distinction in our conversation — though we might talk about using a blog [or a community, or whatever] in conversing with customers, and we might use the same tools on a private corporate network, the [...]
Ghostwriting and transparency
September 18, 2009 – 11:39 am
Over the years in this business, I’ve found that the general public rarely thinks about ghostwriting — when someone [often a busy executive or celebrity] hires someone else to write in his or her name. Most people assume that when your name is attached to an article, you’re the one who wrote it. As a [...]
Blogging ethics: Where do you draw the line?
March 9, 2009 – 11:32 am
Transparency about your intentions and motivations solves many ethical issues for bloggers.
How to build community around your content
January 18, 2009 – 8:26 am
If you’re using the web today to talk to your audience, you have to understand better than they do how they use the Internet.
4 tips for your business blog
December 16, 2008 – 2:46 pm
Treat your business blog like any other marketing effort — approach it with a plan.