We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the challenge here. Whoever started using content may feel some ownership of the project, but often, it doesn’t [...]
Category Archives: Content management
Confab | Jeff Cram: Learning to Love Your CMS
May 10, 2011 – 12:16 pm
I have a client going through a major content management system [CMS] implementation right now, so I’m eager to hear how we can learn to love our CMS. No one loves their CMS. My comments in italics. Jeff Cram works with ISITE Design in Portland, and they write a blog called The CMS Myth. Shows [...]
Get mobile, like yesterday
January 5, 2011 – 2:53 pm
[This blog post reads like the unsolicited plug that it is.] I absolutely love when I go to a presentation or seminar expecting to have a good time, or network, and I also come back to the computer lots smarter than when I left. I should have known that would happen today, because I knew [...]
When you need content strategy: Content hack-a-matic
September 20, 2010 – 9:01 pm
I spend a decent amount of time explaining to people in the web industry when they need content strategy. [Answer: on every project, of course.] And so I thought I’d put together a few situations that arise in real life….those times when you really need your friendly neighborhood content strategist on speed dial. Here’s the [...]
Yahoo! Style Guide: Hoping the first impression holds
July 13, 2010 – 9:13 pm
The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the “how to write” contest, but I had to pause here to say I’m [...]
Let’s start a content strategy meetup in Nashville
May 25, 2010 – 9:07 pm
Content strategy is still emerging as a discipline, but I know a lot of people working on it here in the Nashville area. Several other cities have created successful content strategy meetups, and I’d love to help create one here in Nashville. For some ideas about what a content strategy group might do, look at [...]
Unmanaged Content: Whac-A-Mole or Many-Headed Hydra?
May 18, 2010 – 8:43 pm
Regardless, it’s not good. Don’t feel bad; you’re not the only organization out there with a less-than-complete handle on your content. For organizations that have embraced the web for years, it may even be a bigger problem than for newbies. Because the longer you’ve been in this business, the more likely you are to have [...]
Managing ownership of content: Print vs. web
April 30, 2010 – 8:21 am
I’m not above taking a free handout — and so when Kristina Halvorson helpfully posted some questions she’d been asked at a recent forum and asked those of us in the content strategy community to tackle one, I viewed it as a great gift. [Thanks, Kristina!] How can content strategy begin to resolve ownership issues [...]
Managing Your Content Management System
March 15, 2010 – 9:13 am
Alex Will and Henry Erskine Crum of Spoonfed Media. They run a web/mobile guide to live events in London. This is a total geek-out topic. They’re going to discuss when and how to build your own content management system. They publish 30,000 event listings a month and generate revenue from ads, sponsorships, and ticket sales. [...]