I have to confess that though I’ve been a member [even a board member!] of the Nashville chapter of the American Marketing Association for several years, I’ve never before made it to the NAMA Website Smackdown. But I have heard tell. And people, you do NOT want to miss this. They’ve made sure I’ll clear [...]
Category Archives: Content strategy
Join Me at the Nashville Marketing Association Website Smackdown, Feb. 16
February 6, 2012 – 12:09 pm
The Long Tail vs. Content Strategy
December 29, 2011 – 10:13 am
I’ve been mulling this idea for a long time. Seth Godin’s post this week on the economic and creative implications of the long tail got me thinking about it again. [Here's the link to Chris Anderson's original long tail post if you need a long tail primer.] My question is, are long tail and content [...]
Finding a Home for Content Strategy in Your Org
November 28, 2011 – 2:02 pm
We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the challenge here. Whoever started using content may feel some ownership of the project, but often, it doesn’t [...]
I’m Going to Stop You Before You FAQ Again
August 29, 2011 – 10:02 am
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you're interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a few weeks now, and here’s what I know: FAQs [...]
Planning Now for a #contentstrategy SXSW 2012
August 16, 2011 – 8:41 pm
Well, it’s that time again — time that all the web-nerds penciled in our calendars months ago: The SXSW Panel Picker is open for voting! If you’ve never been to the all-things-web-digital-music-and-film that is SXSW in Austin each March, I’m not sure where to begin. Last year I remember hearing that there were more than [...]
Content Strategy: It’s About the Mindset
August 8, 2011 – 10:19 am
Content strategy helps you put the business goal first, and it lets the rest of your work flow down from that.
Laura Creekmore speaking at Nashville Chamber 8/5/2011
July 20, 2011 – 9:20 pm
Update, 8/6/2011: If you wanted to see the slides from my talk on content strategy and marketing yesterday, they’re now available on SlideShare. I’m really excited about an upcoming event — I’m speaking to the Nashville Chamber’s interactive shared interest group on Friday, Aug. 5. Here’s the description: Content Strategy: A Framework for Marketing Success [...]
You must become an accountable content organization
July 11, 2011 – 4:40 pm
If you’re in health care, like most of our clients at Creekmore Consulting, you are already familiar with the term “accountable care organization.” ACOs have become a hot topic in health care — last year’s health care reform bill really promotes the idea that health care organizations should be reimbursed based on the effectiveness of [...]
Discerning structure for content
June 25, 2011 – 10:34 pm
One of the most important things your content strategy must do is to define the structure that holds the content.