One of the most important things your content strategy must do is to define the structure that holds the content.
Category Archives: Content strategy
Content strategy, content marketing and the name game
June 14, 2011 – 1:58 pm
In the past couple of weeks, I’ve read a couple of thought-provoking posts from Lise Janody and Ian Alexander, and I’ve been following the great conversation on the content strategy Google Group
Making content strategy a habit
June 1, 2011 – 6:23 pm
When we’re working with our clients, we find that many people see the value in content strategy after just a conversation or two about how it can improve business results. What’s harder is making content strategy a daily practice. Some of our engagements are just about the strategy, doing research, learning the organization, providing advice [...]
Nashville content strategy meetup: Don’t miss this in June
May 13, 2011 – 8:35 am
We had another great gathering last night at the Nashville Content Strategy Meetup. We talked about Confab, user experience, business strategy, the paleo diet and the Roman Empire. Mark your calendar now for Thursday, June 9, 5:30p. Announcement on the place will happen in the next few days on the Nashville Content Strategy Meetup group [...]
Confab 2011 Wrapup: I Find My People
May 10, 2011 – 10:05 pm
There are some great workshops going on tomorrow at Confab, but I can’t stay for them. So I thought I’d wrap up here with a few final thoughts on this great first-time conference on content strategy. Agreed with Kristina Halvorson and others that the conversation ongoing about content strategy is really useful. It’s not navel-gazing; [...]
Launching another salvo in the content strategy-UX war
May 10, 2011 – 5:21 pm
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on Twitter all day (computer meltdown), but I was told that the quote was [...]
Confab | Ann Handley of Marketing Profs: Embrace That You Are a Publisher
May 10, 2011 – 9:41 am
I don’t often blog keynotes anymore; there are lots of reasons, but that’s not my point here. I wasn’t planning to blog Ann Handley‘s talk this morning at Confab, but she is talking about something that is so important to me: Embrace that you are a publisher. Every organization today is in publishing. If you’re [...]
Confab | Johns Hopkins Testing Content
May 9, 2011 – 5:13 pm
Hearing Ahava Leibtag and Aaron Watkins talk about Johns Hopkins and how they test content. Challenge of working on a major academic medical center’s website: Lots and lots of cooks in the kitchen. Branding is difficult to maintain because content creation is widely distributed. Have to balance the interests of users [patients], doctors and executives. [...]
Confab | Testing Content
May 9, 2011 – 4:04 pm
This session from Angela Colter is slam-packed full. Her popular article last year on testing content on A List Apart obviously precedes her, and everyone wants the details. She’s going to talk about Readability Formulas: Counting the aspects of text that can be counted, and applying a metric. The Flesch-Kincaid formula measures the number of [...]