Great post this week from well known author Mitch Joel, president of Twist Image in Toronto. He starts from the question of whether it’s better to have a great book or a great existing audience when you publish. But he morphs quickly into asking the same question about marketers using social media or other content [...]
Category Archives: Social media
You can’t speak in your own voice if you don’t know what you want to say
January 13, 2011 – 8:29 pm
Authenticity matters a lot these days. I think it matters a lot more online than it did even 10 years ago. In a world where celebrities can get their Twitter accounts verified, people are willing to pay more for the real thing. It’s so easy to spoof — to pretend to be someone you’re not. [...]
15 things we need to stop doing in 2011
January 4, 2011 – 7:04 am
What a great list of things to stop doing and thinking from Chris Koch. Here’s my favorite, though there are several good points here. In 2011, we need to stop believing things like: Filtered conversation reduces risk. The ultimate risk in business is that your customers stop buying from you because they don’t trust you. [...]
Social media is neutral, but people are angry
November 4, 2010 – 7:04 pm
I was talking to some folks today about social media, and got a question I didn’t feel like I answered well. It was along the lines of, How is social media contributing to the downfall of civility in our society today? My quick answer is: It’s not. My longer answer is [hopefully better than I [...]
I’ll tell you why you have to use social media…
June 7, 2010 – 12:08 pm
…if you come hear me speak on Monday, June 14, at a fun networking event in Nashville that my old friend, Stephen Zralek, and my new friend, Renata Soto, have put together — WaterCooler. WaterCooler targets young entrepreneurs in the Nashville area. It’s always an interesting crowd and I’ve learned something each time I’ve attended. [...]
Topics from Junior League of Nashville training, 4/29/2010
April 29, 2010 – 5:53 am
Today at lunch and again this evening, I’m speaking to members of the Junior League of Nashville about managing your online identity. Because the audience is going to be very diverse in age range and current technology adoption, most of our discussion is likely to be Q&A around the topics of online identity and privacy, [...]
The Era of Crowdsourcing: Guiding Principles
March 13, 2010 – 10:22 am
OK, I’m trying out a new theory this morning. I am sitting waaaay up front. I’m typically your cynical, back-of-the-class type. I’m in a conversation between Scott Belsky, founder of the Behance creative network, and Jeffrey Kalmikoff of Digg. None of the below are direct quotes, but most of them are close. Kalmikoff: My love [...]
Brian Solis
March 12, 2010 – 4:30 pm
OK, first session….I’m here at the Hilton listening to Brian Solis. He’s talking about brand. For the record, brand is one of those words I hate. Its overuse has killed what used to be a useful word IMHO. His premise is that social media is changing the way we communicate and connect. I’m thinking I [...]
Your software is hiding your people
September 18, 2009 – 9:10 am
I’ve worked with content management systems since the late 1990s. And I can tell you there’s not been a perfect one invented. But some are much, much better than others. I’m a technology geek [n., person who enjoys new stuff], but sometimes I get annoyed with the constant focus on newest, brightest, shiniest. For one [...]
Two quick thoughts on social media and technology choices
February 26, 2009 – 8:42 am
Good interview this morning between Mike Moran and Paul Gillin. Great thoughts on social media.