We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the challenge here. Whoever started using content may feel some ownership of the project, but often, it doesn’t [...]
Category Archives: Strategy
Know What You’re Doing
October 11, 2011 – 10:12 am
We see a lot of organizations that are struggling with the details right now. Modern technology is amazing, and it lets us control almost everything about the customer experience, if we invest the time and resources. And consequently, you can go down the rabbit trail for quite a long way — work on your visual [...]
I’m Going to Stop You Before You FAQ Again
August 29, 2011 – 10:02 am
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you're interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a few weeks now, and here’s what I know: FAQs [...]
Content strategy, content marketing and the name game
June 14, 2011 – 1:58 pm
In the past couple of weeks, I’ve read a couple of thought-provoking posts from Lise Janody and Ian Alexander, and I’ve been following the great conversation on the content strategy Google Group
Launching another salvo in the content strategy-UX war
May 10, 2011 – 5:21 pm
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on Twitter all day (computer meltdown), but I was told that the quote was [...]
You can’t speak in your own voice if you don’t know what you want to say
January 13, 2011 – 8:29 pm
Authenticity matters a lot these days. I think it matters a lot more online than it did even 10 years ago. In a world where celebrities can get their Twitter accounts verified, people are willing to pay more for the real thing. It’s so easy to spoof — to pretend to be someone you’re not. [...]
Don’t Let Your Experience Be Your Guide
September 30, 2010 – 8:41 am
If you’re in the web industry, you’ve undoubtedly noticed that everyone — and I mean everyone — is an expert on what the web should be doing. It’s similar to education in this way: We all went to school, so we all think we know how a school ought to work. The same mindset applies [...]
Creating real value: The art of content strategy
April 23, 2010 – 11:06 am
I’ve mentioned the cult of action here before. I don’t know if it’s a uniquely modern challenge, but I do know that today’s technology makes it easy to fall into: Your phone syncs with your calendar with your email with your note program with your SharePoint with your brain. You put a task into the [...]
The Right Way to Wireframe, Part 1
March 13, 2010 – 11:46 am
Now getting ready for a workshop session on wireframing, from a couple of guys I follow on Twitter: @zakiwarfel and @russu. Love this. Starting off with the point that in UX design, we never actually see the work. What’s better, wireframing or prototyping? This is a funny session but so far hard to take notes. [...]