Just ran across a conversation about FAQs in the Google Group for content strategy. [If you're interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a few weeks now, and here’s what I know: FAQs [...]
Category Archives: User experience
Just a small UX complaint
July 1, 2011 – 9:03 pm
I’m working hard to get to Inbox 0 here on this holiday weekend. I’m down to a few random emails that require me to DO something. One is from E-Verify, the government program that lets you verify an employee’s legal ability to work in the United States. This is a simple matter for most U.S. [...]
Required reading: You’re using research wrong
May 23, 2011 – 3:50 pm
Let me start by saying, My mama raised me right. It just didn’t fully take. And so I have disrupted more than one meeting with some — shall we say — unpopular assertions about the role of research in marketing and product development. I’m almost always polite*, yet I can’t let pass the opportunity to [...]
Launching another salvo in the content strategy-UX war
May 10, 2011 – 5:21 pm
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on Twitter all day (computer meltdown), but I was told that the quote was [...]
Confab | Christine Perfetti: Essential Techniques for Measuring Your Content’s Success
May 10, 2011 – 2:46 pm
Christine Perfetti is talking about how to test and measure your content. So important: Web analytics tell you WHAT is happening. They do not tell you WHY. Perfetti is showing really horrifying and totally believable tests…. People who got all the way through reserving a room at Disneyland…who wanted a room at Disneyworld. People who [...]
IA vs. UX vs. content strategy vs. your name here
February 21, 2011 – 9:17 pm
There’s an interesting editorial over at the fall 2010 issue of the Journal of IA, which I do like reading. Eric Reiss spends some time trying to place information architecture, user experience and content strategy in terms of each other. I don’t think it’s an entirely worthless endeavor, but in my opinion, he’s bitten off [...]
Don’t Let Your Experience Be Your Guide
September 30, 2010 – 8:41 am
If you’re in the web industry, you’ve undoubtedly noticed that everyone — and I mean everyone — is an expert on what the web should be doing. It’s similar to education in this way: We all went to school, so we all think we know how a school ought to work. The same mindset applies [...]
Crazy-smart small detail in Flickr search
September 22, 2009 – 1:05 pm
So I’m looking up some Creative Commons images on Flickr for a presentation I’m finalizing. And I just noticed a crazy-smart detail in the Flickr search. I’m clicking from page to page in the search results, using the numbered buttons shown here. I noticed that I was just clicking over and over as I paged [...]