Just ran across a conversation about FAQs in the Google Group for content strategy. [If you're interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a few weeks now, and here’s what I know: FAQs [...]
Category Archives: Writing
AP Steps Into the 2000s: Email Loses the Hyphen
March 24, 2011 – 11:29 am
Ah, the Associated Press. Bless their hearts. Long the whipping boy of web business types [and deservedly so, for a years-long series of tone-deaf and business-stupid moves online], the AP has nonetheless retained its position as the stylebook of business and media. Quick background: Stylebooks are used by both business and media communicators to settle [...]
English is stupid
February 27, 2011 – 10:12 pm
I’m a professional writer, editor and organizer of words and ideas. I love grammar, syntax and the structure of words. So when I tell you that English is stupid, I know whereof I speak. I don’t mean there’s not a reason why things are the way they are. We can spend pointless hours on etymology [...]
Yahoo! Style Guide: Hoping the first impression holds
July 13, 2010 – 9:13 pm
The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the “how to write” contest, but I had to pause here to say I’m [...]
You’ve got information. Do you have content?
June 18, 2010 – 11:00 am
It’s a common refrain, professed by organizations large and small to their content strategists [or perhaps explaining how everything is under control]: Oh, we’ve got lots of content. We just don’t have it on the website. We just need to put it up there. Sometimes, it’s even true. But what happens far more often is [...]