http://www.lauracreekmore.com/how-to-hire-a-content-strategist/ Content strategy consulting, training and speaking Tue, 10 Jan 2012 02:00:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.lauracreekmore.com/how-to-hire-a-content-strategist/comment-page-1/#comment-334 Laura Creekmore Fri, 18 Jun 2010 23:39:27 +0000 http://www.lauracreekmore.com/?p=231#comment-334 I know exactly what you mean, even though my game is baseball [go Cardinals!], not hockey. Great analogy. I know exactly what you mean, even though my game is baseball [go Cardinals!], not hockey. Great analogy.

]]> http://www.lauracreekmore.com/how-to-hire-a-content-strategist/comment-page-1/#comment-333 Rahel Bailie Fri, 18 Jun 2010 23:37:59 +0000 http://www.lauracreekmore.com/?p=231#comment-333 I sometimes liken this to hockey players. You don't hire them on some Master's in Hockey. Instead, it's transparent how good a hockey player is, because you watch them play and can see their strengths and weaknesses. So you know who to hire as a goalie, a forward, a ... whatever the other positions are. (I may be Canadian but when it comes to sports ...) Same thing with content strategists. What kind of strategist? Look to their performance and match to need. And ... they score! I sometimes liken this to hockey players. You don't hire them on some Master's in Hockey. Instead, it's transparent how good a hockey player is, because you watch them play and can see their strengths and weaknesses. So you know who to hire as a goalie, a forward, a … whatever the other positions are. (I may be Canadian but when it comes to sports …) Same thing with content strategists. What kind of strategist? Look to their performance and match to need. And … they score!

]]> http://www.lauracreekmore.com/how-to-hire-a-content-strategist/comment-page-1/#comment-332 Laura Fri, 18 Jun 2010 08:15:26 +0000 http://www.lauracreekmore.com/?p=231#comment-332 test test

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