Laura Creekmore

Content strategy consulting, training and speaking
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Content Strategy

Content Strategy: It’s About the Mindset

Content strategy helps you put the business goal first, and it lets the rest of your work flow down from that.

Content Strategy

Discerning structure for content

One of the most important things your content strategy must do is to define the structure that holds the content.

Content Strategy

Content strategy, content marketing and the name game

In the past couple of weeks, I’ve read a couple of thought-provoking posts from Lise Janody and Ian Alexander, and I’ve been following the great conversation on the content strategy Google Group

From the blog

The Long Tail vs. Content Strategy

7 comments • December 29, 2011

I’ve been mulling this idea for a long time. Seth Godin’s post this week on the economic and creative implications of the long tail got me thinking about it again. [Here's the link to Chris Anderson's original long tail post if you need a long tail primer.] My question is, are long tail and content [...]

Finding a Home for Content Strategy in Your Org

0 comments • November 28, 2011

We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the challenge here. Whoever started using content may feel some ownership of the project, but often, it doesn’t [...]

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@lauracreekmore

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Laura Creekmore

About Laura Creekmore

I blog about content strategy, online community management, copyright law, grammar and other stuff that strikes my fancy.

I own Creek Content, a content and community strategy consultancy. I spend my free time volunteering, gardening, hanging out with my three kids and trying to get my husband to stop playing Angry Birds.

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What I'm Reading ...

  • Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish
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    Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) Janice (Ginny) Redish

    Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish



    Rating: 5 out of 5

    Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
  • 1491: New Revelations of the Americas Before Columbus by Charles C. Mann
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    1491: New Revelations of the Americas Before Columbus Charles C. Mann

    1491: New Revelations of the Americas Before Columbus by Charles C. Mann



    Rating: 5 out of 5

    1491: New Revelations of the Americas Before Columbus
  • Information Architecture for the World Wide Web by Louis Rosenfeld
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    Information Architecture for the World Wide Web Louis Rosenfeld

    Information Architecture for the World Wide Web by Louis Rosenfeld



    Rating: 5 out of 5

    Information Architecture for the World Wide Web
  • The Visual Display of Quantitative Information by Edward R. Tufte
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    The Visual Display of Quantitative Information Edward R. Tufte

    The Visual Display of Quantitative Information by Edward R. Tufte



    Rating: 4 out of 5

    The Visual Display of Quantitative Information
  • The Information: A History, a Theory, a Flood by James Gleick
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    The Information: A History, a Theory, a Flood James Gleick

    The Information: A History, a Theory, a Flood by James Gleick



    Rating: 4 out of 5

    The Information: A History, a Theory, a Flood
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