Today, the Federal Trade Commission issued new guidance about product reviews on blogs and on testimonials in advertising. The rules are scheduled to go into effect Dec. 1, 2009, and they have disaster written all over them. I’m going to be writing here as if I thought the FTC really had a role in this [...]
Tag Archives: Blogging
Blogging: Technology or communication?
October 1, 2009 – 8:09 pm
I was talking with a client today about using blogs and other social media functionality. We quickly ran into a distinction in our conversation — though we might talk about using a blog [or a community, or whatever] in conversing with customers, and we might use the same tools on a private corporate network, the [...]
Blogging ethics: Where do you draw the line?
March 9, 2009 – 11:32 am
Transparency about your intentions and motivations solves many ethical issues for bloggers.
4 tips for your business blog
December 16, 2008 – 2:46 pm
Treat your business blog like any other marketing effort — approach it with a plan.