If you’re in health care, like most of our clients at Creekmore Consulting, you are already familiar with the term “accountable care organization.” ACOs have become a hot topic in health care — last year’s health care reform bill really promotes the idea that health care organizations should be reimbursed based on the effectiveness of [...]
Tag Archives: Content strategy
Discerning structure for content
June 25, 2011 – 10:34 pm
One of the most important things your content strategy must do is to define the structure that holds the content.
Making content strategy a habit
June 1, 2011 – 6:23 pm
When we’re working with our clients, we find that many people see the value in content strategy after just a conversation or two about how it can improve business results. What’s harder is making content strategy a daily practice. Some of our engagements are just about the strategy, doing research, learning the organization, providing advice [...]
Nashville content strategy meetup: Don’t miss this in June
May 13, 2011 – 8:35 am
We had another great gathering last night at the Nashville Content Strategy Meetup. We talked about Confab, user experience, business strategy, the paleo diet and the Roman Empire. Mark your calendar now for Thursday, June 9, 5:30p. Announcement on the place will happen in the next few days on the Nashville Content Strategy Meetup group [...]
Launching another salvo in the content strategy-UX war
May 10, 2011 – 5:21 pm
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on Twitter all day (computer meltdown), but I was told that the quote was [...]
Deserving your audience
March 25, 2011 – 8:48 pm
Great post this week from well known author Mitch Joel, president of Twist Image in Toronto. He starts from the question of whether it’s better to have a great book or a great existing audience when you publish. But he morphs quickly into asking the same question about marketers using social media or other content [...]
SXSW: Margot Bloomstein on Creation, Curation and the Ethics of Content Strategy
March 14, 2011 – 10:54 am
I’m starting this morning with a session from Margot Bloomstein on content strategy, curation and ethics. I’ve heard her speak before [on a different topic] and she was interesting, so we’ll see how this goes. OK, right off the bat, this is a hard talk to blog. It’s a very good talk, but hard to [...]
Get some spaghetti on the wall
February 4, 2011 – 3:58 pm
When people are developing a content strategy, sometimes they run into problems. That’s to be expected with any complex business process, of course. There are many places you could have trouble, but I’m thinking today about two big categories: Trouble with content Trouble with strategy I’m focusing on this particular dichotomy because it leads to [...]
The Misplaced SEO-Content Strategy Fight
January 17, 2011 – 10:07 pm
I’ve been working on content strategy and management for a good long time, so I’ve had my rounds with disreputable SEO practitioners. In the early 2000s, there were a LOT of snake oil salesmen out there. I could tell you some crazy stories, but we all love to sit around and grouse about the other [...]
More is practically* always better
November 30, 2010 – 10:31 pm
I was talking with some friends today about their nonprofit website. We were talking about a bunch of other stuff about creating community, building a network, etc., and they said, by the way, how often should we be updating the site? Love this question. Partly because I have a better answer than I ever have [...]