I recently wrote a post for the Nashville Chapter of the American Marketing Association’s website. We’re seeing a lot of marketers understanding the value in content strategy these days, and this post is a quick reminder how incorporating content strategy throughout your web projects keeps you on target.
Tag Archives: Content strategy
When you need content strategy: Content hack-a-matic
September 20, 2010 – 9:01 pm
I spend a decent amount of time explaining to people in the web industry when they need content strategy. [Answer: on every project, of course.] And so I thought I’d put together a few situations that arise in real life….those times when you really need your friendly neighborhood content strategist on speed dial. Here’s the [...]
How to hire a content strategist: It’s about trust
June 17, 2010 – 1:00 am
If you’re considering hiring a content strategy vendor, or a content strategist for your staff, I’d recommend you start by reading Rahel Anne Bailie’s recent posts: Content strategies: The skills conundrum Abilities and aptitudes for a content strategist The extraordinary world of content strategists Bailie gives a really nice picture of what you should expect [...]
College for content strategists
June 16, 2010 – 1:00 am
I had to laugh when reading DJ Francis‘ post listing blog ideas for content strategists. Right about halfway through was the question I get more and more often: How did your college degree prepare you for your content strategy job, especially since it’s highly likely you did not major in content strategy? What path would [...]
The first Nashville Content Strategy Meetup!
June 15, 2010 – 9:46 pm
OK, I’m excited to announce that we’re planning the first Nashville Content Strategy Meetup. Mark your calendars now for: Thursday, July 15 5:30-7p Miro District If you’re actively working in content strategy, curious about the topic, or just a person who enjoys a fun time with interesting people, this is the event for you. We’ll [...]
Let’s start a content strategy meetup in Nashville
May 25, 2010 – 9:07 pm
Content strategy is still emerging as a discipline, but I know a lot of people working on it here in the Nashville area. Several other cities have created successful content strategy meetups, and I’d love to help create one here in Nashville. For some ideas about what a content strategy group might do, look at [...]
Managing ownership of content: Print vs. web
April 30, 2010 – 8:21 am
I’m not above taking a free handout — and so when Kristina Halvorson helpfully posted some questions she’d been asked at a recent forum and asked those of us in the content strategy community to tackle one, I viewed it as a great gift. [Thanks, Kristina!] How can content strategy begin to resolve ownership issues [...]
Creating real value: The art of content strategy
April 23, 2010 – 11:06 am
I’ve mentioned the cult of action here before. I don’t know if it’s a uniquely modern challenge, but I do know that today’s technology makes it easy to fall into: Your phone syncs with your calendar with your email with your note program with your SharePoint with your brain. You put a task into the [...]