Laura Creekmore » endorsements http://www.lauracreekmore.com Content strategy consulting, training and speaking Sun, 01 Jan 2012 02:14:54 +0000 en hourly 1 http://wordpress.org/?v=3.3 Critical guidance issued by the FTC http://www.lauracreekmore.com/critical-guidance-issued-by-the-ftc/ http://www.lauracreekmore.com/critical-guidance-issued-by-the-ftc/#comments Mon, 05 Oct 2009 15:45:28 +0000 Laura Creekmore http://creekmoreconsulting.com/?p=109 The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world:

  • Product reviews/endorsements by bloggers
  • Testimonials in advertising/Celebrity endorsements

These issues are tightly related in some ways. I’m still reading all in the info out there this morning, but I’ll have a much longer post up tonight or tomorrow.

My short thought: It’s not a good regulation or a fair one for several reasons.

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