Lest you think your government works for you…. The FTC released a “discussion draft” document [PDF] this week that outlines some of the challenges facing the newspaper industry. It goes through through the motions of evaluating all these challenges as if the FTC’s role is to prop up the news business, and this is the [...]
Tag Archives: FTC
Why the FTC's guidance about blogging product reviews is wrong
October 5, 2009 – 8:16 pm
Today, the Federal Trade Commission issued new guidance about product reviews on blogs and on testimonials in advertising. The rules are scheduled to go into effect Dec. 1, 2009, and they have disaster written all over them. I’m going to be writing here as if I thought the FTC really had a role in this [...]
Critical guidance issued by the FTC
October 5, 2009 – 9:45 am
The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world: Product reviews/endorsements by bloggers Testimonials in advertising/Celebrity endorsements These issues are tightly related in some ways. I’m still reading all in the info out there this morning, but I’ll have a much longer post [...]