Tag Archives: NAMA

Content strategy to keep web projects on track

I recently wrote a post for the Nashville Chapter of the American Marketing Association’s website. We’re seeing a lot of marketers understanding the value in content strategy these days, and this post is a quick reminder how incorporating content strategy throughout your web projects keeps you on target.

Kicking off the NAMA board year

I joined the board of the local chapter of the American Marketing Association last year, and I’m about to start my term as the chair of the Shared Interest Group [SIG] program for NAMA. We’re working on nonprofit, health care and digital media SIGs for the 10-11 year, and we’re focusing on providing real value [...]