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	<title>Laura Creekmore &#187; NAMA</title>
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	<link>http://www.lauracreekmore.com</link>
	<description>Content strategy consulting, training and speaking</description>
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		<title>Content strategy to keep web projects on track</title>
		<link>http://www.lauracreekmore.com/content-strategy-web-projects-track/</link>
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		<pubDate>Wed, 10 Nov 2010 02:37:26 +0000</pubDate>
		<dc:creator>Laura Creekmore</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[NAMA]]></category>

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		<description><![CDATA[I recently wrote a post for the Nashville Chapter of the American Marketing Association&#8217;s website. We&#8217;re seeing a lot of marketers understanding the value in content strategy these days, and this post is a quick reminder how incorporating content strategy throughout your web projects keeps you on target.]]></description>
			<content:encoded><![CDATA[<p>I recently wrote a post for the Nashville Chapter of the American Marketing Association&#8217;s website. We&#8217;re seeing a lot of marketers understanding the value in content strategy these days, and this post is a quick reminder how <a href="http://nashvilleama.org/2010/11/04/keeping-web-projects-on-track/">incorporating content strategy throughout your web projects keeps you on target</a>.</p>
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		<title>Kicking off the NAMA board year</title>
		<link>http://www.lauracreekmore.com/kicking-nama-board-year/</link>
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		<pubDate>Tue, 22 Jun 2010 04:07:39 +0000</pubDate>
		<dc:creator>Laura Creekmore</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[NAMA]]></category>

		<guid isPermaLink="false">http://www.lauracreekmore.com/?p=236</guid>
		<description><![CDATA[I joined the board of the local chapter of the American Marketing Association last year, and I&#8217;m about to start my term as the chair of the Shared Interest Group [SIG] program for NAMA. We&#8217;re working on nonprofit, health care and digital media SIGs for the 10-11 year, and we&#8217;re focusing on providing real value [...]]]></description>
			<content:encoded><![CDATA[<p>I joined the board of the local chapter of the American Marketing Association last year, and I&#8217;m about to start my term as the chair of the Shared Interest Group [SIG] program for <a href="http://www.nashvilleama.org/">NAMA</a>.</p>
<p>We&#8217;re working on nonprofit, health care and digital media SIGs for the 10-11 year, and we&#8217;re focusing on providing real value for our members through the SIGs year-round.</p>
<p>For years, I knew about NAMA but didn&#8217;t see the value in the organization. You know there&#8217;s no one more enthusiastic than the reformed skeptic, and that&#8217;s me. The minute I got involved in a NAMA committee, I began to make contacts that have proved incredibly valuable to me, both personally and professionally.</p>
<p>So the retreat today was a lot of fun, and serving on the board gives me a chance to give back to the marketing community that has meant so much to me.</p>
<p>On an exciting note: This spring I&#8217;ve also chaired a task force for NAMA to evaluate and recommend updates to our web presence. We&#8217;ll unveil our work toward the end of the summer.</p>
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