Laura Creekmore

Content strategy consulting, training and speaking

Tag Archives: web strategy

From the blog

The Long Tail vs. Content Strategy

7 comments • December 29, 2011

I’ve been mulling this idea for a long time. Seth Godin’s post this week on the economic and creative implications of the long tail got me thinking about it again. [Here's the link to Chris Anderson's original long tail post if you need a long tail primer.] My question is, are long tail and content [...]

Finding a Home for Content Strategy in Your Org

0 comments • November 28, 2011

We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the challenge here. Whoever started using content may feel some ownership of the project, but often, it doesn’t [...]

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@lauracreekmore

RT @petersagal: Watched "Tree of Life." Someday I want to meet T Malick, and lock him in a dark room with nothing to do for two hours. T ...
42 minutes ago
@nooloolena he IS adorable!! So precious.
5 hours ago
@mycropht oh wonderful!! I guess I haven't tried to double up recently. :)
5 hours ago
.@EmilyNEvans Hope you have a good crowd this a.m. @jlnashville - We appreciate your time!!
7 hours ago
SERIOUS hating on bad UX this morning. Dear billers of America, get your act together.
7 hours ago

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About Laura Creekmore

I blog about content strategy, online community management, copyright law, grammar and other stuff that strikes my fancy.

I own Creek Content, a content and community strategy consultancy. I spend my free time volunteering, gardening, hanging out with my three kids and trying to get my husband to stop playing Angry Birds.

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Tag Archives: web strategy

How to use the web better in 2009